TikTok

Stop scrolling. Start scaling.

TikTok isn't just an app; it's where trends happen.

We don't just "run ads" on TikTok. We build high-converting, native campaigns that blend seamlessly into the For You Page (FYP) making users stop scrolling and engage.

How we work: Our TikTok ad process

1. Creative strategy ("TikToks, not ads")

The golden rule of TikTok is simple: if it looks like an advert, it dies. We handle the heavy lifting to ensure your content feels authentic and native to UK audiences.

- The 2-second hook: We develop high-retention openings to maximise engagement before users scroll past.
- UGC & creator sourcing: Our in-house influencer team source creators that produce high-converting content that hits the right tone.
- Trend jacking: TikTok moves fast. We monitor trends and formats daily to deploy relevant content before the wave passes.

2. Campaign setup and targeting

TikTok’s algorithm is incredibly smart, but it needs the right guardrails. We structure your ad account for maximum efficiency.

- Smart targeting: Reaching UK consumers based on what they actually watch, interact with, and buy.
- Funnel optimisation: Balancing spark ads with in-feed ads depending on whether you want broad awareness or direct sales.

3. Testing and rapid scaling

We don’t guess; we test. We launch campaigns using a strict testing matrix to isolate what works, cut what doesn't, and back the winners.

4. Transparent reporting

No vanity metrics. We focus on the numbers that actually impact your bottom line.

- Full tracking setup: Setting up the TikTok pixel and conversions API properly so every sale is tracked accurately.
- Live dashboards: You’ll get access to a real-time dashboard tracking spend, ROAS, and Cost Per Acquisition (CPA).

With the right strategy, creative, and optimisation framework, TikTok can become one of your brand’s most profitable growth channels.

Turn views into revenue